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The World’s 100 Most Valuable Brands in 2021

RankBrandBrand Value
($B USD)
CategoryBrand Value %
change from 2020
1Amazon$683.85Consumer Goods & Retail64%
2Apple$612.00Technology74%
3Google$458.00Media & Entertainment42%
4Microsoft$410.27Business Solutions & Tech Providers26%
5Tencent$240.93Media & Entertainment60%
6Facebook$226.74Media & Entertainment54%
7Alibaba$196.91Consumer Goods & Retail29%
8Visa$191.29Financial Services2%
9McDonald’s$154.92Food & Beverages20%
10Mastercard$112.88Financial Services4%

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